Their money, finally somewhere they can see it.
Chores in. Goals funded. Take the W.
The device, the app, and a real debit card. The money-smart companion that lives on their nightstand.
No spam. One email when it's your turn.
more than a place for money
a daily habit, not a drawer.
a parent-set wake-up alarm, the weather, a morning prompt. they look every day.
where their money gets real.
gifts from family, allowance for chores, goals they watch fill, and a real debit card in their name.
made for a kid's room, and a parent's trust.
push-to-talk mic (never always-listening), no camera, parent-managed.
You're on the list. 🎉
Quick question while we hold your spot: what's your biggest pain point with kids and money today?
Check your inbox to confirm your spot.
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Your spot is saved. Nothing else to do — we'll email you when it's your turn.
Privacy.
Here's the whole deal. You give us your email. We use it to confirm your spot and to send you one email when it's your turn. If you answer the survey question, we keep that answer next to your email so we build the right thing first.
We don't sell your data. We don't rent it or trade it. The only services that touch it are the ones that run this page for us: our email provider, and Meta's pixel, which tells us which ad brought you here.
Every email we send has an unsubscribe link at the bottom. One tap and we stop. You can also just reply "remove me" — a person reads that inbox.
Questions, or want your data deleted today? Write to hello@heywilbur.com.
Last updated July 2026.